Stories of the creatives behind the camera, as well as the amazing work they produce.

Watch Lensbaby shooters in action as they work through their creative process.

Advice, tips & tricks and more to  help you get the most out of your Lensbaby.

Each week we share our five favorite photos from your submissions & social shares.


Our classic creative effect - a round sweet spot of focus.

Find your edge - get a sharp slice of focus effect

Get your glow on - create an ethereal velvet effect.

Crazy curves ahead - striking swirly bokeh & vignette.

Explore the captivating effects that OMNI can create with this gallery of awe-inspiring imagery.

Sharp spot of focus + beautiful blur. 

Sharp slice of focus + smooth blur.

Radiant edge-to-edge glow. 

Swirly, twisty, striking bokeh.



Velvet 28

Get your glow on with Lensbaby’s versatile new 28mm f/2.5 lens for photo and video! Built with landscape, adventure, travel and urban photography in mind, Velvet 28 turns every hour of shooting into the magic hour. Capture tack-sharp detail beneath a layer of spectacular, velvety glow, or make crisp images with little to no effect.


  • 28mm
  • f/2.5 aperture
  • Velvet effect
  • 1:2 macro capability



Creative Effect

Optic Swap Compatible

Focal Length


Minimum Focusing Distance

Format Compatibility

Focus Type

Angle of View

Angle of Tilt

Filter Threads

Diaphragm Blades

Elements/ Groups








DSLR, Mirrorless, and Micro 4/3rds Only






8 multi-coated glass elements, in 7 groups

2.85 x 2.85 x 2.5 in


*Due to high demand mirrorless Velvet 28 lenses shipping time is slightly delayed. We expect that mirrorless lenses with ship within 7-10 business days.


Focal Length






Get Your Glow On

© Loch Lomond

Velvety Glow

Add as much or as little glow effect as you like by simply changing the aperture.

© Rachel Shomsky

© Kaela Elliott

Up Close

Get closer than you thought possible with exceptional 1:2 macro capabilities & close focus distance.

The Big Picture

Built with landscape, adventure, travel, street photographers & videographers in mind - capture more of any scene with this 28mm lens.

© Lauren Bramlett


“This is one of the most creatively versatile wide-angle lenses out there. From sweeping landscapes that are tack sharp when stopped down, to watercolor-like impressionistic images when wide open, and the close focus with macro capability, this lens never has to come off your camera when in comes to capturing the beauty around you.”




"Velvet 28 is an absolutely fantastic lens if you love artistic and painterly effects! I loved the texture and the blur it created and it fits my style so well"




"I really enjoyed shooting with the Velvet 28. I love that I am able to take a landscape shot and then turn around and take a macro photo because this lens is so versatile. And the bokeh you can get with this lens is beautiful!"



Customer Reviews
5.0 Based on 21 Reviews
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Filter Reviews:
    Joel P.
    United States United States
    I recommend this product
    Tame The Clutter

    With this lens's macro feature I am able to tame the clutter of landscape/flower photography. The lens is hefty and just stiff enough as to not move the focus if bumped. I only wish the clicks when turning the aperture dial were more pronounced.

    Sherra M.
    United States United States
    I recommend this product
    So Much Fun!

    I am shooting both macro and landscapes. I am having so much fun! While I’m not where I want to be as far as skill goes with the 28, it’s a great learning experience. This lens hasn’t left my camera since I received it. The quality is high level

    Lensbaby Velvet 28 ReviewLensbaby Velvet 28 ReviewLensbaby Velvet 28 Review
    Megan D.
    United States United States
    I recommend this product
    Fun Lens

    This lens was my first lensbaby purchase. Still learning to use it effectively. However, it is such a fun lens. It is sharp even shooting wide open you just need to be sure you have focus which is taking a lot of practice but when I do correctly it’s amazing. I love having this creative tool and am now thinking about my next Lensbaby purchase!!!

    Lensbaby Velvet 28 Review
    A Lensbaby Customer
    Amie M.
    United States United States
    I recommend this product
    Velvet Indeed!

    I’ve only been using this lens for a week or so but I’m very impressed with it! It’s incredibly customizable and super easy to use. Highly recommend!

    Lensbaby Velvet 28 ReviewLensbaby Velvet 28 ReviewLensbaby Velvet 28 Review
    Dr. Sassi Sassmannshausen
    United States United States
    I recommend this product
    Love it. (Velvet EF version)

    I looked forward to this lens, as it completes the idea of having at least three "standard" focal length, to be able to work with more advanced. With the wider, medium and longer, focal length, the question is, of course, how much they match each other, so a series of images can be taken, and the Velvet aesthetic stays comparable. I would say that they work as a set very well. I assume the focal length was set more based on image quality than to create a set (small field of view equals the next longer lens compared to the wider field of view, like with the classic 35, 50, 85 sets). The construction is flawless, and overall, it feels like a handcrafted lens. Built to be used for generations. I love the long throw of the focus barrel. However, I could easily live without the F/Stop clicks. The only downside for me is the Studio lit. It might work well in a studio set up, but in the field, it is not safe, and all my lenses with these slide lits have a replacement from day one. I love the lits by itself, but not on the lens. With its wide field of view, it becomes even more a candidate for image stitching, thinking about 360ºx180º. Stitching larger images with the 56 and the 85 was already no problem. (The opposite would be a Petzval construction, hard to stitch, if at all). My test to create an equirectangular showed no problems. The contrast and color are well produced. I say that, as any 360ºx180º images might look into the sun and with the sun, which is typically a considerable stretch. The lens performed well. I like to have more variety with these lenses. For example, with the glow, while being in a single F/stop. The Specular highlights can bloom quite heavily. Which requires a Polarizer to tame those, or just to balance them with other brighter areas. I needed to use a specific Wide Angle Polarizer with a 28mm lens to get a smooth adjustment established. On the other hand, a Pearlescence filter allows here to add even a little bit more velvet to the whole images. I prefer here a level stronger over the 56, to compensate for the wide-angle. Those filters usually help to minimize the chromatic aberration a little bit, which is not needed here, so far I can tell after around 1,000 exposures with it. The lens has no contacts to the camera, and any application that needs the data needs an option to write this into the data set manually. The distortion is well adjusted and reasonable, as is the vignetting. A considerable advantage is the close focus option, and the achieved Bokeh is terrific. All my explorations were done with a Canon EF version of the lens, and with a Canon 5dm4. As a side note, I have all LensBaby full-frame optics and lenses, so I'm somewhat biased. LensBabies are part of my lens collection (I collect lenses for over 40 years) is these are a vital part of my Art. I really look forward to each new idea coming from LensBaby.

    Lensbaby Velvet 28 Review

    Velvet 28


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