Proof of Consent (Opt-In) Collected

Proof of Consent (Opt-In) Collected

Lensbaby.com collects explicit consent from users before sending SMS/MMS communications through Twilio. The following outlines the process by which consent is obtained, stored, and maintained in compliance with Twilio’s Acceptable Use Policy, TCPA (Telephone Consumer Protection Act), and other applicable regulations.

1. Consent Collection Methods

Lensbaby.com obtains opt-in consent via the following methods:

  • Website Sign-Up Forms: Customers provide explicit consent by entering their phone number and checking an opt-in box on a form that clearly states they agree to receive SMS/MMS messages from Lensbaby.com.

  • Checkout Process: During the purchase process, customers may opt in to receive order updates and promotional messages via SMS by checking a consent box with clear opt-in language.

  • Landing Pages & Pop-Ups: Customers voluntarily enter their phone number into pop-up forms or dedicated landing pages that include explicit disclosure about receiving SMS/MMS messages.

  • Event Registration & In-Person Sign-Ups: Customers provide written or electronic consent when signing up for Lensbaby-sponsored events, contests, or promotions.

  • Keyword Opt-In: Customers opt in by texting a specific keyword (e.g., “JOIN”) to a designated Twilio-powered phone number, with an automated response confirming their consent.

2. Clear Disclosure & Messaging Compliance

At the point of consent, users are informed of:

  • The purpose of SMS/MMS communication (e.g., order updates, promotions, exclusive offers).

  • The frequency of messages (e.g., “You may receive up to 4 messages per month.”).

  • A statement that message and data rates may apply.

  • How to opt out (e.g., “Reply STOP to unsubscribe”).

  • A link to Lensbaby.com’s Privacy Policy and Terms & Conditions.

3. Consent Storage & Record-Keeping

Lensbaby.com maintains detailed records of user consent, including:

  • Timestamp of opt-in (date and time of consent collection).

  • Source of opt-in (e.g., website form, SMS keyword, in-person sign-up).

  • IP address or device information (where applicable for online sign-ups).

  • Message logs confirming consent request and user acknowledgment.

Twilio’s messaging platform logs all SMS interactions, including opt-in confirmations, user requests for more information, and opt-out requests.

4. Opt-Out & Preference Management

Users may opt out at any time by:

  • Replying “STOP” to any SMS/MMS message received.

  • Using the unsubscribe link in any SMS/MMS opt-in confirmation message (if applicable).

  • Contacting Lensbaby.com’s customer support team to request removal.

Lensbaby.com ensures that opt-out requests are processed immediately, and users will no longer receive SMS/MMS communications unless they opt in again.

5. Compliance Monitoring & Updates

Lensbaby.com regularly reviews and updates its SMS consent process to remain compliant with Twilio’s policies and industry regulations. Internal audits are conducted to verify that consent records are properly stored and maintained.

For any questions regarding SMS opt-in compliance, please contact [Lensbaby.com Support Team] at CustomerHappiness@lensbaby.com