Circa 2004

Lensbaby was born in 2004, based on the creative vision of photographer and co-founder Craig Strong. With a simple yet groundbreaking idea, Lensbaby aims to bring the art of creative and free-thinking photography to every photographer, regardless of their skill level or equipment. This concept sparked a transformative movement in photography, empowering artists to explore new realms of expression and storytelling through their lenses. Beginning with an old lens and vacuum tube, Lensbaby was born.

Portland, OR

From our humble beginnings in Portland, Oregon, Lensbaby quickly gained acclaim among photographers seeking to break free from the constraints of traditional photography. With a commitment to pushing boundaries and fostering artistic exploration, Lensbaby has continuously evolved its product line to offer an array of innovative lenses, optics, and accessories, each designed to inspire creativity and unlock new possibilities to help photographers Shoot Extraordinary.

Photo by Laura Evans

An Industry Leader

Over the years, Lensbaby has garnered widespread recognition and praise, earning numerous awards and accolades for its pioneering designs and contribution to the art of photography. From amateurs to professionals, photographers around the globe have embraced Lensbaby as a catalyst for unleashing their imagination and capturing the world in unique and extraordinary ways.

Photo by Alma

A Look at the Future

As Lensbaby continues to push the boundaries of photographic innovation, join us on a journey through the lens—a journey where creativity knows no limits, and every image is an opportunity to tell a story unlike any other.

Shoot Extraordinary means to step outside the box, create what calls you, and to break down any limitations in the way of your creative expression - That’s Lensbaby.

Photo by Stephanie DeFranco