Stories of the creatives behind the camera, as well as the amazing work they produce.

Watch Lensbaby shooters in action as they work through their creative process.

Advice, tips & tricks and more to  help you get the most out of your Lensbaby.

Each week we share our five favorite photos from your submissions & social shares.


Our classic creative effect - a round sweet spot of focus.

Find your edge - get a sharp slice of focus effect

Get your glow on - create an ethereal velvet effect.

Crazy curves ahead - striking swirly bokeh & vignette.

Explore the captivating effects that OMNI can create with this gallery of awe-inspiring imagery.

Sharp spot of focus + beautiful blur. 

Sharp slice of focus + smooth blur.

Radiant edge-to-edge glow. 

Swirly, twisty, striking bokeh.


The Camera Store Behind the Scenes

  • 1 min read

The Camera Store, which carries Lensbaby products and much more, is located in Calgaray in Alberta, Canada. They opened in 1996 and are locally owned and operated, with 35 employees.

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What are you seeing as a trend in sales?

Due to their versatility, size, and their ability to shoot high quality photos and video, mirrorless cameras are very popular

What do you think is the most overlooked resource for customers to utilize when shopping for equipment?

Hands-on reviews are a great way to learn about the features of equipment. We operate The Camera Store TV on Youtube, and provide regular product reviews, and hands-on field tests shot by our expert video department.

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What are your customers excited about these days? What inspires them and drives their purchase of new equipment?

Our customers are always excited about capturing beautiful images and learning new techniques to capture beautiful photos.

What do you see as the most valuable way to educate your customers and help them make purchase decisions?

We offer workshops & seminars that cover a range of topics for all interest/skill levels. We bring in local professionals to share their knowledge and experience to teach tips and new techniques to the participants. We host free bi-weekly in-store discussions on a range of photography topics. From filters to film scanning, the topics change and appeal to all skill and interest levels. It's a great opportunity to ask questions, and get hands-on experience.

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