The Camera Store, which carries Lensbaby products and much more, is located in Calgaray in Alberta, Canada. They opened in 1996 and are locally owned and operated, with 35 employees.
What are you seeing as a trend in sales?
Due to their versatility, size, and their ability to shoot high quality photos and video, mirrorless cameras are very popular
What do you think is the most overlooked resource for customers to utilize when shopping for equipment?
Hands-on reviews are a great way to learn about the features of equipment. We operate The Camera Store TV on Youtube, and provide regular product reviews, and hands-on field tests shot by our expert video department.
What are your customers excited about these days? What inspires them and drives their purchase of new equipment?
Our customers are always excited about capturing beautiful images and learning new techniques to capture beautiful photos.
What do you see as the most valuable way to educate your customers and help them make purchase decisions?
We offer workshops & seminars that cover a range of topics for all interest/skill levels. We bring in local professionals to share their knowledge and experience to teach tips and new techniques to the participants. We host free bi-weekly in-store discussions on a range of photography topics. From filters to film scanning, the topics change and appeal to all skill and interest levels. It's a great opportunity to ask questions, and get hands-on experience.