https://lensbaby.wistia.com/medias/ybvzzf5rpu?embedType=async&videoFoam=true&videoWidth=640
In 2008, we realized that versatility is a key for creativity, so we invented the Optic Swap System to get multiple effects with one lens.
You appreciated the versatility but craved more control, so in 2011 we added internal aperture blades in our optics and launched a new kind of optic, the Edge.
We started to ask, "what if" yet again... See what's next on 2.15.18!