Tell us a bit about yourself?
My name is Helena Normark and I live in Trondheim, Norway, where I work from home as an artist/illustrator. This means that I am fortunate to be able to go out whenever the light is good and my favorite weather is so-called "bad weather". Nothing livens me up more than being out with the camera in a thunderstorm or snowstorm.
What subject matter do you enjoy shooting?
"Let there be light!" It is not only a wonderful sentence in its own right, but it also forms the basis of my photography. Light, in all its forms and expressions, is at the center of most of my work. I especially enjoy walking around in the forest or the beautiful farm landscapes we have near home. I also enjoy street photography and urban decay.
What does creativity mean to you?
To make something interesting from seemingly plain subjects and to not let photography rules prevent you from trying different things.
When did you discover your passion for visual creation?
It has been with me for as long as I can remember. As a kid, I was always drawing and after getting a camera for my 7th birthday photography became a part of it. However, it didn't really take off until I got my first DSLR, and after discovering Lensbaby in 2017 it turned into a passion.
Where do you find inspiration and motivation for your work?
Everywhere around me. Certainly dedicated photo expeditions to places of renowned beauty are wonderful, but most of my favorite photos are taken within walking distance from home.
How is the experience of shooting with a Lensbaby lens different than other lenses?
Being a light addict, the way I can play with the focus to enhance exactly what I see in my mind is wonderful. Also, they make me want to try new things, experiment and just have fun, which is liberating and inspiring.