Creators are more than just skilled visual artists. They push boundaries, experiment, take risks, follow their passions, and look for different ways of expressing themselves. Our Lensbaby Creator series shines a spotlight on the creatives behind the camera, as well as the amazing work they produce.
Andy Hoare is an English landscape and travel photographer currently living in the west of Scotland. Inspired by the picturesque landscapes around him, he fell in love with photography about five years ago.
What does creativity mean to you?
Creativity means surprising myself. I never used to think I was a creative person until I started to see how I could interpret a scene in a unique way through my photography.
What do you think about the concept of perfection in regards to creative output?
The perfect image of a scene can be technically imperfect in many ways, but it's all about how the photographer uses his tools to minimise or exploit the imperfections to make something that speaks to the viewer.
When did you discover your passion for visual creation?
I first discovered the passion as a teenager but it wasn't until discovering high quality digital photography that I really fell in love with photography about five years ago.
What is your favorite part of the creative process?
Holding the finished print in my hands is probably my favourite part. It's the climax of all the steps that have led up to that point.
Where do you find inspiration and motivation for your work?
I love to travel, be outdoors and see new places, so sometimes the photography arises from the opportunity to travel, and other times it might be the excuse to go somewhere.
How do you continue to push yourself to grow & evolve as an artist?
I think I always try to keep the mindset that there is an image to be made whatever the conditions are. Pushing myself to try find that image has helped me to learn and evolve. Not being afraid to fail is key.
Why do you enjoy shooting with Lensbaby lenses?
I love the way Lensbaby optics in the Composer Pro help me to draw the viewer's eye into the area I want and minimise distractions at the periphery of a scene. I also love the way they can allow me to achieve a soft painterly effect when I want it.
Andy's 12 favorite photos of 2018