I have been sitting on this announcement for a while now and honestly, I am a little emotional about it. Not in a "corporate launch day" kind of way. In a "this actually means something to me personally" kind of way.

It's crazy how long we have been working on this product, testing this product, and now...finally sharing it with you.

For years, photographers reached out to us. Constantly. You emailed us, you commented, you grabbed me at trade shows, you messaged the team directly. And almost every single time, it was the same thing."Please. Just make a wider Twist." and "Why are you taking so long to make a wider Twist".

I heard it so many times I stopped counting. And every time, we said we need to make this happen. Because when your community speaks that clearly, that consistently, for that long, you do not get to ignore it. You do not get to say "maybe someday." You get to work.

So we did. 

And it has been hard.

I can't tell you what it actually takes to bring a new lens to the market. But what I can tell you is that it takes a team and thousands of hours of work. From our R&D team to our beta testers and everyone in between, it took a team.

The Lensbaby Twist 28 is finally here.

THIS is the most requested lens in the history of Lensbaby, AND I mean that literally, not as a marketing line.

28mm. Petzval-inspired optics. Fixed f3.5 circular aperture. Sharp where your subject is, swirling and alive everywhere else. Everything you have always loved about the Twist look, now with the breathing room of a true wide angle perspective.

If you go to www.Twist28.com right now you will see amazing photo examples and all the details, plus you can register for our waitlist to be the first to get Twist 28 when it drops on 4/2/26.

But here is what I really want to say.

We did not build this just because you asked. We built it because we believe in what you are doing. And right now, in a world that feels genuinely heavy a lot of the time, I think what photographers do matters more than ever. 

You slow down. You find the beauty. You point a camera at something and say this is worth seeing. That is not a small thing. That is what photography is all about.

Lensbaby has always been about magic and doing what others won't do. 

We help artists make art. It's that simple. But not the kind you manufacture in a preset or fix in post. The real kind. The kind that happens when you bend light in a way it was not supposed to bend, when you blur a boundary that was not supposed to be blurred, when you come home with an image that makes people stop scrolling and just feel something. That is what we exist for. That is what the Twist 28 was built for.

And none of that happens alone. The photographers in this community are not just customers to us. You are the reason this brand exists the way it does. Great art does not happen in isolation and neither does great gear. You pushed us. You inspired us. You refused to let us settle. That is what a real creative community does and we are proud to be yours.

That is you. That is photography. That is Lensbaby.

The waitlist is open right now at www.Twist28.com

Reserve yours for launch day on April 2nd, 2026. They are going to go fast so make sure you are on the list.

Shoot Extraordinary,

Michael Anthony 

VP ~ Lensbaby

P.S. A huge thank you to John Wright for creating our amazing here video for us.