Rules

Repost the contest image posted by Lensbaby (@SeeInANewWay on Instagram) on Instagram and include #lensbaby, to get entered into a random drawing to win a a pair of See In A New Way sunglasses. Five winners will be drawn at random to win the glasses, and one additional winner will be drawn at random to win an LM-10 Sweet Spot Lens for Mobile. 

No purchase necessary to enter or win. Void where prohibited by law.

1. PROMOTION PERIOD. LM-10 Lensbaby Instagram Contest – (the “Promotion”) has two components:

Component 1 begins at 11:00 AM  PDT on Monday August 25 2014 and ends at 5PM PDT on Friday, August 29. Winners will be announced by Friday September 5 (the “Promotion Period”). We will randomly choose 5 Instagram users who repost our contest graphic and include #lensbaby as a hashtag to each win a pair of See In A New Way sunglasses.

Component 2 (Grand Prize Drawing) begins at 11:00 AM  PDT on Monday August 25 2014 and ends at 5PM PDT on Friday, August 29. Winner will be announced by Friday September 5 (the “Promotion Period”). We will randomly choose 1 Instagram user who repost our contest graphic and include #lensbaby as a hashtag to win an LM-10 Sweet Spot Lens for Mobile.

2. ELIGIBILITY. Promotion is open to all photographers 16 years of age or older upon date of entry.  Employees and their immediate family members of Lensbaby Inc. (the “Sponsor”) are not eligible.  By entering the Promotion, participants are bound by and agree to these official rules and the decisions of the judges. All federal, state and local laws and regulations apply. Void where prohibited by law.

3. HOW TO ENTER: During the Promotion Period, “entries” will be submitted by this method (1) repost on Instagram the contest graphic that we post on our @seeinanewway Instagram account AND (2) tag the image #lensbaby. No Purchase Necessary: Entries will be declared made by the Instagram user submitting the comment. Only one entry per person in each of the four components. Internet access and usage charges imposed by your Internet service provider and/or mobile carrier may apply.

4. WINNER SELECTION AND NOTIFICATION: 5 people who repost our contest graphic and tag it #lensbaby on Instagram will be chosen at random by Lensbaby staff after the contest ends on 8/29 at 5PM PDT. One additional grand prize winner will be chosen at random from the pool of users who repost our contest graphic and tag it #lensbaby to receive an LM-10 Sweet Spot Lens for Mobile after the contest ends on 8/29 at 5PM PDT.

Potential winners will be notified by e-mail and will be required to reply with a valid physical mailing address, within 21 days of notification, to receive their prize. Noncompliance within this time period or return of prize as undeliverable will result in disqualification and alternate winner selection. By accepting the prize, winner consents to the use of his or her name for purposes of advertising, publicity and promotion, without additional compensation or permission, unless prohibited by law.

5. PRIZE DESCRIPTION. Each of the first five winners will receive : a pair of Lensbaby See In A New Way sunglasses (Approximate Retail Value “ARV” $12 retail value). The grand prize winner will receive a Lensbaby Sweet Spot Lens for Mobile (ARV $69.95).  No substitutions allowed, except by Sponsor who reserves the right to award a prize of equal or greater value if advertised prize is unavailable.

6. TAXES.  All federal, state and/or local income or other taxes, if any, are the winner’s sole responsibility.

7. ODDS OF WINNING. The odds of winning this Promotion depend on the number of eligible entries received.

8. DISCLAIMERS. (i) Entries that are lost, late, misdirected, incorrect, garbled, or incompletely received, for any reason, including by reason of hardware, software, browser, or network failure, malfunction, congestion, or incompatibility at Sponsor’s servers or elsewhere, will not be eligible. In the event of a dispute, entries will be deemed submitted by the authorized account holder of the e-mail address submitted at the time of entry. “Authorized account holder” is defined as the natural person who is assigned to an e-mail address by an Internet Access Provider, online service provider, or other organization (e.g., business, educational institute) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. (ii) Sponsor, in its sole discretion, reserves the right to disqualify any person tampering with the entry process or the operation of the web site. Use of bots or other automated process to enter is prohibited and may result in disqualification at the sole discretion of Sponsor. (iii) Sponsor further reserves the right to cancel, terminate or modify the Promotion if it is not capable of completion as planned, including by reason of infection by computer virus, bugs, tampering, unauthorized intervention, force majeure or technical failures of any sort. (iv) Sponsor Entities are not responsible for errors in the administration or fulfillment of this Promotion, including without limitation mechanical, human, printing, distribution or production errors, and may modify or cancel this Promotion based upon such error at its sole discretion without liability. (v) SPONSOR ENTITIES MAKE NO WARRANTIES, REPRESENTATIONS OR GUARANTEES, EXPRESS OR IMPLIED, IN FACT OR IN LAW, AS REGARDS THIS PROMOTION OR THE MERCHANTABILITY, QUALITY OR FITNESS FOR A PARTICULAR PURPOSE REGARDING ANY PRIZE OR ANY COMPONENT OF ANY PRIZE. (vi) CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION MAY BE A VIOLATION OF CRIMINAL AND/OR CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING WITHOUT LIMITATION ATTORNEYS’ FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

9. WINNER LIST. For a complete list of winners, visit lensbaby.com/blog on or after Friday, September 5, 5PM PDT.

10. Lensbaby, Inc. acknowledges that this promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.

11.  SPONSOR: The Sponsor of this Promotion is Lensbaby, Inc. 824 SE 16th Ave., Portland OR 97214