Getting Started – What was your original inspiration for the Hufa Holder ?
As an enthusiastic amateur photographer I’ve used several different types of cameras. When using my SLRs and DSLRs I was annoyed constantly by the loss of my lens caps. I discovered the only available solution to the problem was a dangling string that flopped about wacking me in the face as I tried to snap some shots. I searched for another option and, at first, couldn’t believe there wasn’t an alternative. I got some help from my partners, one, a professional from Hawaii and another a manufacturing and sourcing specialist living in China. The rest is what you see today after about 3 years of work.
How did you find your first customers?
We are great believers in experiential marketing. We’re interested in supporting photo education and doing promotional giveaways to get our product in the hands of photographers whenever possible. We have some strong relationships because of this philosophy. Our friends at Photosister.com and Black Rapid straps have also been great supporters.
Advice for others – What would you tell a new photographer about to launch their businesses?
We feel one part of being creative is being able to concentrate – if you’re busy just trying to keep up with your gear you won’t be able to focus on the creative task at hand. Buy high-end genuine equipment and take care of it; it’ll give you a better chance of success. Also: social media is a fantastic way to keep up on new trends!
Nostalgia Time! What was your first camera?
My first camera was either a point and shoot Kodak or a Polaroid… I can’t remember! Now equipment gives you more control but I believe you can be creative with just a shoe box pinhole camera if you are in the right frame of mind. I still have some shots from my high school photo classes and can thank the teacher for starting with the basics of composition – making me very aware that a picture is so much more than “having good light.”